Palco Principal

Novas formas de abordar o comércio na Internet foram debatidas no Instituto Superior de Contabilidade e Administração do Porto (ISCAP), no âmbito do Seminário de Negócio Electrónico, que decorreu no passado dia 21 de Maio.

O programa começou com uma apresentação de Luís Borges Gouveia, professor da Universidade Fernando Pessoa, que introduziu o tema geral do seminário. A encerrar o primeiro panel, seguiu-se um case studie apresentado por Eduardo Vasconcellos, “business development manager” da CISCO, empresa que produz e vende soluções para redes e comunicações, especialmente no meio do e-business.

“E-commerce B2C” foi o nome da intervenção que deu início à segunda parte do evento, conduzida por Rafael Fernandes, gestor do comércio electrónico da Rádio Popular. Já Vítor Rodrigues foi responsável pela unidade de inovação da Movensis e falou sobre e-business e mobilidade. O seminário encerrou com o tema “E-business e Web Social”, explorado por João Carvalho, director geral da Palco Principal.

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